This is a summary of the social evaluation and external publication results of the personalized picture book service "MY STELLA". Family bonds, children's self-esteem, and the fusion of printing technology are attracting attention from all quarters.
Awards
2025 Good Design Award
Award Number:25G181446
Category: Systems / Services
Award-winning company: Iizuka Printing Co., Ltd. (MY STELLA Division)
Award Date: October 15, 2025
Judges: Hidetomo Osada, Tomomi Sada, Haruyuki Seki, Yu Mizuno, Hong Khai Seng
Evaluation comment: It is a service that allows families to create original picture books together, and it was evaluated for being able to customize by entering and customizing one's or one's family's appearance characteristics and family structure. Its user-friendly design and sleek UI ensure ease of use. Another interesting factor is that there are plenty of binding options for picture books to be printed. It was also evaluated that it uses high-performance image processing functions on the backend and that the service operation system is fully considered. It is expected to be developed in the future as a new tool to promote family communication.
Link: Good Design Award official website https:/ /www.g-mark.org/gallery/winners/33015
2024 Shizuoka City Business Plan Contest
Awards: Shizuoka Gas Award and Encouragement Award
Evaluation: "A picture book that expands your potential every time you turn the page" was evaluated for its novelty in the co-creation experience type
Links: The 22nd Shizuoka Business Plan Contest, Shizuoka City Industry-Academia Exchange Center
2023 Shizuoka Prefecture "Management Innovation Plan" approved
Approval details: New business development through personalized picture book "MY STELLA"
Approval Agency: Shizuoka Prefectural Office
Links: Shizuoka Prefecture official page
Media Coverage
Japan Keizai Shimbun (October 31, 2025)
Contents: Introducing the Good Design Award and the concept of co-creation experience as a "picture book that can be the main character"
Links: https://www.nikkei.com/compass/content/PRTKDB000000004_000160179/preview
Shizuoka Shimbun (September 14, 2025)
Contents: "Let's make a picture book according to our tastes" "Cultivate each person's individuality"
Links: https://blog.mystella.me/shizuoka-shimbun-mystella-personalized-ehon/
Mainichi Shimbun and Asahi Shimbun (October 2025)
Contents: Press release related to the Good Design Award. Focusing on the significance of promoting family communication
Links:
Mainichi Shimbun https://mainichi.jp/articles/20251031/pr2/00m/020/008000c
Asahi Shimbun https://www.asahi.com/and/pressrelease/16127618
Specialized and childcare media
Print Journal DIGITAL (November 7, 2025)
Content: Article about winning the Good Design Award. Focus on craft quality and family ties
Links: https://www.pjl.co.jp/news/enterprise/2025/11/19305.html
HugMug (March 28, 2025)
Content: "The main character is himself!
Links: https://hugmug.jp/parenting/194552
Woman Excite (April 8, 2025)
Contents: Introducing the "International Children's Book Day" campaign. Published MY STELLA as a "picture book that allows children to love themselves more"
Links: https://woman.excite.co.jp/article/lifestyle/rid_WomanSmartLife_49420643422a7ecdb4fe3083bcbd6054/
NEXT WELLNESS (December 2, 2025)
Published in "NEXT WELLNESS", a specialized media that disseminates medical care and welfare centered on the SDGs
News Distribution and Aggregation
Monolab Gifts (Gifts and EC Specialization)
Xers Inc. Sites operated by " Monolab Gifts Column article in " Summary of recommended e-commerce sites where you can find stylish gifts Our company was published in ".
Links: https://monolabo-gift.com/blog/2024/08/18/recommended-apparel/
Yahoo! News (October 30, 2025)
Contents: Good Design Award Press Release
Links: https://news.yahoo.co.jp/articles/32e4c3b49d4e21c0d4d5e0bbbd1b8c5be38ec6c5
Livedoor News (October 30, 2025)
Contents: Same as above Press Release
Links: https://news.livedoor.com/pr_topics/detail/29891241/
Tremaga (October 30, 2025)
Contents: Introducing MY STELLA service release and features
Links: https://news.toremaga.com/release/others/3844416
Nico Nico News (October 30, 2025)
Content: Reprinted from the Good Design Award winning article distributed by PR TIMES
Link: Omitted because of the same content as PR TIMES
Press Release Media & Campaigns
PR TIMES (October 30, 2025)
Contents: Official announcement of the Good Design Award winner
Links: https://prtimes.jp/main/html/rd/p/000000004.000160179.html
@Press (April 6, 2025)
Content: Press release of the "International Children's Book Day" commemorative campaign
Links: https://www.atpress.ne.jp/news/432104