MY STELLA values the experience of each child becoming the main character.
This is how the initiative was received by third-party media.
In the Shizuoka Shimbun, MY STELLA's efforts "Let's make a picture book according to our tastes" "Cultivate each person's individuality" It was introduced.
Let's make a picture book according to your tastes ── Reflect the message to children
Iizuka Printing, a printing company in Aoi Ward, Shizuoka City, has developed a "personalized picture book" that is made according to the tastes and requests of each child. In the midst of the downturn in the printing industry, Jun Iizuka (45), managing director of the company, is enthusiastic about combining the advantages of digital and paper media to "cultivate individuality, activate communication between parents and children, and increase children's self-esteem."
The printing market continues to shrink due to paperless and soaring manufacturing costs, and the company, which has been in business for 70 years, is no exception. Iizuka has loved picture books since he was a child, and even after becoming a parent, he became interested in the picture book market because of his experience of valuing time with his children through reading to them.
A personalized picture book is an original picture book created by entering a child's name and birthday. According to the company's market research, the market size is expanding globally, but only a few companies have entered the market in Japan, including the company.
"We have been looking for ways to inherit the spirit of print and printing culture and express it in new forms," says Managing Director Iizuka. One of the answers was personalized picture books.
After about two years of preparation, in March, they began providing a personalized picture book service called "MYSTELLA". Choose one of the two basic stories on the dedicated site.
The picture book is produced after receiving an order. In addition to putting names, you can customize hairstyles and skin colors, and feature family members and pets. You can also reflect a message to your child or incorporate your child's hobbies and preferences, such as music and dance, into the story. By the end of the year, there will be a total of six types of picture books to choose from.
Utilizing printing technology, he also paid attention to the texture of the paper and the durable binding. Managing Director Iizuka said, "You can enjoy the process of creating picture books with parents and children, and we want to deliver picture books that can be used by families for a long time."
Source: Shizuoka Shimbun (Political Department, Rin Nakagawa reporter) *The text has been partially edited for ease of reading.
MY STELLA respects the individuality of children and deepens the bond between parents and children Personalized picture book with name is.
Why don't you make a special book just for your child?
